Welcome to Prime Choice Auctions

Prime Choice Auctions offers online bidding and live streaming for a wide array of auctions from coast to coast! We offer an interactive and personal approach to online bidding. If you are looking for “online only” auctions, we offer those too. Whether you have long time pre established sale or you are looking to just get started, Prime Choice Auctions has you covered! We work with quality auctions to provide you with an online bidding experience that you will want to do again and again! From Equine to Equipment auctions, we are here to provide you with all of your online bidding needs! We make missing an auction a thing of the past as we bring the auction to you!

Want to bid with us, or would like to partner with Prime Choice Auctions? Call us today, we have a plan to fit your auction’s needs!


Upcoming Auctions

The Horseman's Mission Select Sale 2026

  •   Oct 1 @ 12:00am EDT (Start)
  •   Oct 17 @ 1:00pm EDT (End)
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WELCOME TO  THE HORSEMANS MISSION SELECT SALE! October 16th & 17th Sale Preview: Friday October 16th 12pm (EST) Sale: Saturday October 17th 1pm (EST) This sale is webcast live with internet bidding through Prime Choice Auctions for those who cannot attend in person! The very best online bidding experience is through the Prime Choice Auctions app which is available for both iPhone & Android in the Apple & Google Play Stores. If you prefer to bid from your computer, you may do so through this link: bid.primechoiceauctions.com Google Chrome is the recommended browser if you wish to bid from a computer.  To bid on the app- Scroll to the Horseman's Mission sale, click on VIEW AUCTION. On any of the lots there will be a button that says REGISTER TO BID, click that button on any lot. That will register you for the whole sale, not just that lot number. Fill out all of the required prompts, accept the terms and conditions and place your credit card info online. To bid on your computer- Go to bid.primechoiceauctions.com and follow the steps listed above! Once you have the winning bid you will receive an email!!! The Horseman’s Mission will contact you by the end of the sale to process your payment!  PLEASE register by Friday noon October 17th for online and phone bidding.   All internet bidding related questions should be directed to Victoria Shuffler at (828) 368-1263 Calls or texts are welcome. You may also email info@primechoiceauctions.com   BUYERS PAYMENT: Buyers shall pay for all horses at the conclusion of the sale and shall pay the full price by one of the following: cash, money order, cashiers check, or personal check (with photo ID).  All online or phone purchases will need to be paid by wire transfers by Monday October 19th at 12pm. A 4%buyers premium will be charged for all online and phone purchases.  ONLINE BIDDERS!!!! You may place prebids prior to the start of the sale. Prebidding/Early Absentee Bidding is available to you NOW! This is a useful feature if you will be unable to watch live on sale day, have poor cell service/internet connectivity, or just prefer to bid in a relaxed manner without the pressure of a live auction. Pre-bidding works just like eBay! You'll place your maximum bid then sit back and let the computer do the work for you! The computer will only raise your bid incrementally as needed to keep you in the winning position!  PLEASE NOTE that if a horse comes into the ring and an announcement is made or something is visible that was not disclosed in the information that was available to you ahead of time (i.e. - horse is announced to crib, horse is visibly lame, was injured on the trailer, has a large scar that wasn't mentioned, etc) and there are prebids placed on that horse, we WILL NOT honor those prebids for your protection. We want you to bid with confidence and the most accurate information available. No need to send you an unwelcome surprise! You can increase your maximum bid if needed at any time!  Live Bidding on Sale Day When we go live at sale time, you can watch in real time with NO delay and bid right from your smart phone or computer, just as if you were with us in person! You'll have real time video & audio with bid buttons so you can bid right along with the folks who are there in person!  Go to bid.primechoiceauctions.com and click on Horseman's Mission Sale. PLEASE NOTE: You will need to use a valid debit or credit card to register for online bidding. Your card WILL NOT be charged upon registration, but it will be authorized to be sure it is valid. Some mobile banking apps will send you a notification that looks like a charge. DON'T PANIC! We ARE NOT charging you to register as an online bidder - just making sure you are a real person with a working card. This is an unfortunate necessity in this day and time. That preauthorization will NEVER COMPLETE and will fall off like it was never there. It IS NOT a charge!  We remove the authorization immediately on our end at the completion of the sale. When it officially falls off on your end is entirely dependent on your bank.  (Much like when you rent a car!)  You do NOT have to use the card you register with for final payment, and are welcome to pay by cash at pick up! ** Please remember, The Horsman's Mission Select Sale will be calling you to provide wiring information, by end of sale** Should you want to pick up day of sale in person, you are welcome to do so! You can pay cash or check (with ID) if picking up by end of sale. Should you have any online questions please reach out to Victoria Shuffler (828) 368-1263. If it is after sale time or during the preview please be mindful that she may not be available to answer as the sale has begun. 

Nov 2

Lumberton Horse and Tack Auction, November 2026

  •   Oct 23 @ 12:00am EDT (Start)
  •   Nov 2 @ 7:00pm EST (End)
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WELCOME TO  Lumberton Horse and Tack Auction Monthly Horse Sale The first Monday of every month! 1027 US-74 ALT, Lumberton NC 28358 Tack 3:30pm  Horses 7pm SALE PREVIEW 5:30pm (SALE DAY) GENERAL SALE QUESTIONS: Brad Stephens (828) 390-0878   Welcome to the online bidding platform!  Prime Choice Auctions is beyond excited to being you LIVE STEAMING and ONLINE BIDDING of the LUMBERTON HORSE AND TACK AUCTION!! The sale preview will be on Lumberton Horse and Tack Auction and Prime Choice Auctions Facebook pages! Be sure to like and follow both of those to not miss a thing!       This sale is webcast live with internet bidding through Prime Choice Auctions for those who cannot attend in person! The very best online bidding experience is through the Prime Choice Auctions app which is available for both iPhone & Android in the Apple & Google Play Stores. If you prefer to bid from your computer, you may do so through this link: bid.primechoiceauctions.com Google Chrome is the recommended browser if you wish to bid from a computer.  All internet bidding related questions should be directed to Victoria Shuffler at (828) 368-1263 Calls or texts are welcome. You may also email info@primechoiceauctions.com ONLINE BIDDERS!!!! You may place prebids prior to the start of the sale. Prebidding/Early Absentee Bidding is available to you NOW! This is a useful feature if you will be unable to watch live on sale day, have poor cell service/internet connectivity, or just prefer to bid in a relaxed manner without the pressure of a live auction. Pre-bidding works just like eBay! You'll place your maximum bid then sit back and let the computer do the work for you! The computer will only raise your bid incrementally as needed to keep you in the winning position!  PLEASE NOTE that if a horse comes into the ring and an announcement is made or something is visible that was not disclosed in the information that was available to you ahead of time (i.e. - horse is announced to crib, horse is visibly lame, was injured on the trailer, has a large scar that wasn't mentioned, etc) and there are prebids placed on that horse, we WILL NOT honor those prebids for your protection. We want you to bid with confidence and the most accurate information available. No need to send you an unwelcome surprise! You can increase your maximum bid if needed at any time!  Live Bidding on Sale Day When we go live at sale time, you can watch in real time with NO delay and bid right from your smart phone or computer, just as if you were with us in person! You'll have real time video & audio with bid buttons so you can bid right along with the folks who are there in person!  Go to bid.primechoiceauctions.com and click on Lumberton Horse and Tack Auction PLEASE NOTE: You will need to use a valid debit or credit card to register for online bidding. Your card WILL NOT be charged upon registration, but it will be authorized to be sure it is valid. Some mobile banking apps will send you a notification that looks like a charge. DON'T PANIC! We ARE NOT charging you to register as an online bidder - just making sure you are a real person with a working card. This is an unfortunate necessity in this day and time. That preauthorization will NEVER COMPLETE and will fall off like it was never there. It IS NOT a charge!  We remove the authorization immediately on our end at the completion of the sale. When it officially falls off on your end is entirely dependent on your bank.  (Much like when you rent a car!)  You do NOT have to use the card you register with for final payment, and are welcome to pay by cash at pick up on Tuesday! ** Please remember, Lumberton Horse and Tack Auction will be calling you to process your desired method of payment, by end of sale** Should you have any online questions please reach out to Victoria Shuffler (828) 368-1263. If it is after sale time please be mindful that she may not be available to answer as the sale has begun. 

Nov 26

Dixie Alternative Livestock Auction

  •   Nov 1 @ 12:00am EDT (Start)
  •   Nov 26 @ 6:00pm EST (End)
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WELCOME TO  Dixie Alternative Livestock Auction November 26th 6PM WNC Agricultural Center 1301 Fanning Bridge Rd. Fletcher, NC 28732 GENERAL SALE QUESTIONS: Bobby Beachy- 330-893-3541 Welcome to the online bidding platform!  Prime Choice Auctions is beyond excited to being you LIVE STEAMING and ONLINE BIDDING of the DIXIE HORSE AUCTION!! The sale preview and sale will be on Dixie Horse Auction and Prime Choice Auctions Facebook pages! Be sure to like and follow both of those to not miss a thing! All of the consignments will be posted on Prime Choice Auctions Facebook page too! ** FACEBOOK AND YOUTUBE ARE FOR VIEW PLEASURE ONLY!  This sale is webcast live with internet bidding through Prime Choice Auctions for those who cannot attend in person! The very best online bidding experience is through the Prime Choice Auctions app which is available for both iPhone & Android in the Apple & Google Play Stores. If you prefer to bid from your computer, you may do so through this link: bid.primechoiceauctions.com Google Chrome is the recommended browser if you wish to bid from a computer.  All internet bidding related questions should be directed to Victoria Shuffler at (828) 368-1263 Calls or texts are welcome. You may also email info@primechoiceauctions.com ONLINE BIDDERS!!!! Live Bidding on Sale Day When we go live at sale time, you can watch in real time with NO delay and bid right from your smart phone or computer, just as if you were with us in person! You'll have real time video & audio with bid buttons so you can bid right along with the folks who are there in person!  Go to bid.primechoiceauctions.com and click on DIXIE ALTERNATIVE LIVESTOCK AUCTION PLEASE NOTE: You will need to use a valid debit or credit card to register for online bidding. Your card WILL NOT be charged upon registration, but it will be authorized to be sure it is valid. Some mobile banking apps will send you a notification that looks like a charge. DON'T PANIC! We ARE NOT charging you to register as an online bidder - just making sure you are a real person with a working card. This is an unfortunate necessity in this day and time. That preauthorization will NEVER COMPLETE and will fall off like it was never there. It IS NOT a charge!  We remove the authorization immediately on our end at the completion of the sale. When it officially falls off on your end is entirely dependent on your bank. (Much like when you rent a car!) You do NOT have to use the card you register with for final payment, and are welcome to pay by cash at pick up! Once you have the winning bid you will receive an email!!! Dixie Horse Auction will contact you by the end of the sale to process your payment! There is a 4% buyers premium for all online purchases! Should you have any online bidding questions, contact Victoria Shuffler at 828-368-1263. Should to contact her after the sale has begun, please be mindful she may not be able to answer. All items sold strictly in AS-IS condition and without warranty unless otherwise expressed or implied by the consignor. There will be video previews for the online bidders. Shipping or pickup responsibility of the buyer. All items to be removed from auction facility by 12:00pm Sunday November 29th unless alternate arrangements are made with Dixie Horse Auction prior to purchase. When the office calls you for payment, please let them know when you are planning on picking up or having your shipper to pick up. INTERNET BIDDERS PLEASE NOTE! When you register to bid, Prime Choice Auctions will place a $1000 preauthorization on the credit or debit card that you register with. This is NOT a charge, just a preauthorization. Your mobile banking may send a notification that appears as a charge - AGAIN, it is just a preauthorization. The $1000 will show as "pending" and then never complete but rather, will just vanish as if it was never there. Once the sale is complete, this preauthorization is released for all non-winning bidders. Winning bidders will have the preauthorization lifted once final settlement is made with the auction company. If for any reason you as a winning bidder fail to make final payment to the auction company before the open of business on Monday, you understand that Prime Choice Auction will finalize the $1000 preauthorization and remit it to the auction company to be applied to your bill. Further, you understand that Prime Choice Auctions will charge your registered card for the full amount due to the auction company for your winning bids. BID RESPONSIBLY and remember, your bid is a legally binding contract! You are responsible for your winning bids. 

Nov 27

Dixie Horse Auction- Friday- Day 1

  •   Nov 1 @ 12:00am EDT (Start)
  •   Nov 27 @ 10:00am EST (End)
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WELCOME TO  Dixie Horse Auction November 27th and 28th Friday (HIP NUMBERS 1-450 10:00AM: Hip Numbers 1-200 4:00PM: Featured Catalog Horses starting with hip #251 Saturday (HIP NUMBERS 451- END 8:00AM- Hip Numbers 451-500 9:30AM: Featured Catalog Horses starting with hip number 501, then followed by the remaining consignments WNC Agricultural Center 1301 Fanning Bridge Rd. Fletcher, NC 28732 GENERAL SALE QUESTIONS: Bobby Beachy- 330-893-3541 Welcome to the online bidding platform!  Prime Choice Auctions is beyond excited to being you LIVE STEAMING and ONLINE BIDDING of the DIXIE HORSE AUCTION!! The sale preview and sale will be on Dixie Horse Auction and Prime Choice Auctions Facebook pages! Be sure to like and follow both of those to not miss a thing! All of the consignments will be posted on Prime Choice Auctions Facebook page too! ** FACEBOOK AND YOUTUBE ARE FOR VIEW PLEASURE ONLY!  This sale is webcast live with internet bidding through Prime Choice Auctions for those who cannot attend in person! The very best online bidding experience is through the Prime Choice Auctions app which is available for both iPhone & Android in the Apple & Google Play Stores. If you prefer to bid from your computer, you may do so through this link: bid.primechoiceauctions.com Google Chrome is the recommended browser if you wish to bid from a computer.  All internet bidding related questions should be directed to Victoria Shuffler at (828) 368-1263 Calls or texts are welcome. You may also email info@primechoiceauctions.com ONLINE BIDDERS!!!! You may place prebids prior to the start of the sale. Prebidding/Early Absentee Bidding is available to you NOW! This is a useful feature if you will be unable to watch live on sale day, have poor cell service/internet connectivity, or just prefer to bid in a relaxed manner without the pressure of a live auction. Pre-bidding works just like eBay! You'll place your maximum bid then sit back and let the computer do the work for you! The computer will only raise your bid incrementally as needed to keep you in the winning position!  PLEASE NOTE that if a horse comes into the ring and an announcement is made or something is visible that was not disclosed in the information that was available to you ahead of time (i.e. - horse is announced to crib, horse is visibly lame, was injured on the trailer, has a large scar that wasn't mentioned, etc) and there are prebids placed on that horse, we WILL NOT honor those prebids for your protection. We want you to bid with confidence and the most accurate information available. No need to send you an unwelcome surprise! You can increase your maximum bid if needed at any time!  Live Bidding on Sale Day When we go live at sale time, you can watch in real time with NO delay and bid right from your smart phone or computer, just as if you were with us in person! You'll have real time video & audio with bid buttons so you can bid right along with the folks who are there in person!  Go to bid.primechoiceauctions.com and click on DIXIE HORSE AUCTION PLEASE NOTE: You will need to use a valid debit or credit card to register for online bidding. Your card WILL NOT be charged upon registration, but it will be authorized to be sure it is valid. Some mobile banking apps will send you a notification that looks like a charge. DON'T PANIC! We ARE NOT charging you to register as an online bidder - just making sure you are a real person with a working card. This is an unfortunate necessity in this day and time. That preauthorization will NEVER COMPLETE and will fall off like it was never there. It IS NOT a charge!  We remove the authorization immediately on our end at the completion of the sale. When it officially falls off on your end is entirely dependent on your bank. (Much like when you rent a car!) You do NOT have to use the card you register with for final payment, and are welcome to pay by cash at pick up! ** Please remember, DIXIE HORSE AUCTION will be calling you to process your desired method of payment, by end of sale** Should you have any online questions please reach out to Victoria Shuffler (828) 368-1263. If it is after sale time please be mindful that she may not be available to answer as the sale has begun.  INTERNET BIDDERS PLEASE NOTE! When you register to bid, Prime Choice Auctions will place a $1000 preauthorization on the credit or debit card that you register with. This is NOT a charge, just a preauthorization. Your mobile banking may send a notification that appears as a charge - AGAIN, it is just a preauthorization. The $1000 will show as "pending" and then never complete but rather, will just vanish as if it was never there. Once the sale is complete, this preauthorization is released for all non-winning bidders. Winning bidders will have the preauthorization lifted once final settlement is made with the auction company. If for any reason you as a winning bidder fail to make final payment to the auction company before the open of business on Monday, you understand that Prime Choice Auction will finalize the $1000 preauthorization and remit it to the auction company to be applied to your bill. Further, you understand that Prime Choice Auctions will charge your registered card for the full amount due to the auction company for your winning bids. BID RESPONSIBLY and remember, your bid is a legally binding contract! You are responsible for your winning bids.  Shipping or pickup responsibility of the buyer. All items to be removed from auction facility by 12:00pm Sunday November 29th unless alternate arrangements are made with Dixie Horse Auction prior to purchase.

Nov 28

Dixie Horse Auction- Saturday- Day 2

  •   Nov 1 @ 12:00am EDT (Start)
  •   Nov 28 @ 8:00am EST (End)
  •   Add to Calendar
WELCOME TO  Dixie Horse Auction November 27th and 28th Friday HIP NUMBERS 1-450 10:00AM: Hip Numbers 1-200 4:00PM: Featured Catalog Horses starting with hip #251 Saturday HIP NUMBERS 451- END 8:00AM- Hip Numbers 451-500 9:30AM: Featured Catalog Horses starting with hip number 501, then followed by the remaining consignments WNC Agricultural Center 1301 Fanning Bridge Rd. Fletcher, NC 28732 GENERAL SALE QUESTIONS: Bobby Beachy- 330-893-3541 Welcome to the online bidding platform!  Prime Choice Auctions is beyond excited to being you LIVE STEAMING and ONLINE BIDDING of the DIXIE HORSE AUCTION!! The sale preview and sale will be on Dixie Horse Auction and Prime Choice Auctions Facebook pages! Be sure to like and follow both of those to not miss a thing! All of the consignments will be posted on Prime Choice Auctions Facebook page too! ** FACEBOOK AND YOUTUBE ARE FOR VIEW PLEASURE ONLY!  This sale is webcast live with internet bidding through Prime Choice Auctions for those who cannot attend in person! The very best online bidding experience is through the Prime Choice Auctions app which is available for both iPhone & Android in the Apple & Google Play Stores. If you prefer to bid from your computer, you may do so through this link: bid.primechoiceauctions.com Google Chrome is the recommended browser if you wish to bid from a computer.  All internet bidding related questions should be directed to Victoria Shuffler at (828) 368-1263 Calls or texts are welcome. You may also email info@primechoiceauctions.com ONLINE BIDDERS!!!! You may place prebids prior to the start of the sale. Prebidding/Early Absentee Bidding is available to you NOW! This is a useful feature if you will be unable to watch live on sale day, have poor cell service/internet connectivity, or just prefer to bid in a relaxed manner without the pressure of a live auction. Pre-bidding works just like eBay! You'll place your maximum bid then sit back and let the computer do the work for you! The computer will only raise your bid incrementally as needed to keep you in the winning position!  PLEASE NOTE that if a horse comes into the ring and an announcement is made or something is visible that was not disclosed in the information that was available to you ahead of time (i.e. - horse is announced to crib, horse is visibly lame, was injured on the trailer, has a large scar that wasn't mentioned, etc) and there are prebids placed on that horse, we WILL NOT honor those prebids for your protection. We want you to bid with confidence and the most accurate information available. No need to send you an unwelcome surprise! You can increase your maximum bid if needed at any time!  Live Bidding on Sale Day When we go live at sale time, you can watch in real time with NO delay and bid right from your smart phone or computer, just as if you were with us in person! You'll have real time video & audio with bid buttons so you can bid right along with the folks who are there in person!  Go to bid.primechoiceauctions.com and click on DIXIE HORSE AUCTION PLEASE NOTE: You will need to use a valid debit or credit card to register for online bidding. Your card WILL NOT be charged upon registration, but it will be authorized to be sure it is valid. Some mobile banking apps will send you a notification that looks like a charge. DON'T PANIC! We ARE NOT charging you to register as an online bidder - just making sure you are a real person with a working card. This is an unfortunate necessity in this day and time. That preauthorization will NEVER COMPLETE and will fall off like it was never there. It IS NOT a charge!  We remove the authorization immediately on our end at the completion of the sale. When it officially falls off on your end is entirely dependent on your bank. (Much like when you rent a car!) You do NOT have to use the card you register with for final payment, and are welcome to pay by cash at pick up! ** Please remember, DIXIE HORSE AUCTION will be calling you to process your desired method of payment, by end of sale** Should you have any online questions please reach out to Victoria Shuffler (828) 368-1263. If it is after sale time please be mindful that she may not be available to answer as the sale has begun.  INTERNET BIDDERS PLEASE NOTE! When you register to bid, Prime Choice Auctions will place a $1000 preauthorization on the credit or debit card that you register with. This is NOT a charge, just a preauthorization. Your mobile banking may send a notification that appears as a charge - AGAIN, it is just a preauthorization. The $1000 will show as "pending" and then never complete but rather, will just vanish as if it was never there. Once the sale is complete, this preauthorization is released for all non-winning bidders. Winning bidders will have the preauthorization lifted once final settlement is made with the auction company. If for any reason you as a winning bidder fail to make final payment to the auction company before the open of business on Monday, you understand that Prime Choice Auction will finalize the $1000 preauthorization and remit it to the auction company to be applied to your bill. Further, you understand that Prime Choice Auctions will charge your registered card for the full amount due to the auction company for your winning bids. BID RESPONSIBLY and remember, your bid is a legally binding contract! You are responsible for your winning bids.  Shipping or pickup responsibility of the buyer. All items to be removed from auction facility by 12:00pm Sunday November 29th unless alternate arrangements are made with Dixie Horse Auction prior to purchase.