Welcome to Prime Choice Auctions

Prime Choice Auctions offers online bidding and live streaming for a wide array of auctions from coast to coast! We offer an interactive and personal approach to online bidding. If you are looking for “online only” auctions, we offer those too. Whether you have long time pre established sale or you are looking to just get started, Prime Choice Auctions has you covered! We work with quality auctions to provide you with an online bidding experience that you will want to do again and again! From Equine to Equipment auctions, we are here to provide you with all of your online bidding needs! We make missing an auction a thing of the past as we bring the auction to you!

Want to bid with us, or would like to partner with Prime Choice Auctions? Call us today, we have a plan to fit your auction’s needs!


Upcoming Auctions

Lumberton Horse and Tack Auction April 2025

  •   Apr 1 @ 12:00am EDT (Start)
  •   Apr 7 @ 7:00pm EDT (End)
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WELCOME TO  Lumberton Horse and Tack Auction Monthly Horse Sale The first Monday of every month! 1027 US-74 ALT, Lumberton NC 28358 Tack 3:30pm  Horses 7pm SALE PREVIEW 5:30pm (SALE DAY) GENERAL SALE QUESTIONS: Brad Stephens (828) 390-0878   Welcome to the online bidding platform!  Prime Choice Auctions is beyond excited to being you LIVE STEAMING and ONLINE BIDDING of the LUMBERTON HORSE AND TACK AUCTION!! The sale preview will be on Lumberton Horse and Tack Auction and Prime Choice Auctions Facebook pages! Be sure to like and follow both of those to not miss a thing!       This sale is webcast live with internet bidding through Prime Choice Auctions for those who cannot attend in person! The very best online bidding experience is through the Prime Choice Auctions app which is available for both iPhone & Android in the Apple & Google Play Stores. If you prefer to bid from your computer, you may do so through this link: bid.primechoiceauctions.com Google Chrome is the recommended browser if you wish to bid from a computer.  All internet bidding related questions should be directed to Victoria Shuffler at (828) 368-1263 Calls or texts are welcome. You may also email info@primechoiceauctions.com ONLINE BIDDERS!!!! You may place prebids prior to the start of the sale. Prebidding/Early Absentee Bidding is available to you NOW! This is a useful feature if you will be unable to watch live on sale day, have poor cell service/internet connectivity, or just prefer to bid in a relaxed manner without the pressure of a live auction. Pre-bidding works just like eBay! You'll place your maximum bid then sit back and let the computer do the work for you! The computer will only raise your bid incrementally as needed to keep you in the winning position!  PLEASE NOTE that if a horse comes into the ring and an announcement is made or something is visible that was not disclosed in the information that was available to you ahead of time (i.e. - horse is announced to crib, horse is visibly lame, was injured on the trailer, has a large scar that wasn't mentioned, etc) and there are prebids placed on that horse, we WILL NOT honor those prebids for your protection. We want you to bid with confidence and the most accurate information available. No need to send you an unwelcome surprise! You can increase your maximum bid if needed at any time!  Live Bidding on Sale Day When we go live at sale time, you can watch in real time with NO delay and bid right from your smart phone or computer, just as if you were with us in person! You'll have real time video & audio with bid buttons so you can bid right along with the folks who are there in person!  Go to bid.primechoiceauctions.com and click on Lumberton Horse and Tack Auction PLEASE NOTE: You will need to use a valid debit or credit card to register for online bidding. Your card WILL NOT be charged upon registration, but it will be authorized to be sure it is valid. Some mobile banking apps will send you a notification that looks like a charge. DON'T PANIC! We ARE NOT charging you to register as an online bidder - just making sure you are a real person with a working card. This is an unfortunate necessity in this day and time. That preauthorization will NEVER COMPLETE and will fall off like it was never there. It IS NOT a charge!  We remove the authorization immediately on our end at the completion of the sale. When it officially falls off on your end is entirely dependent on your bank.  (Much like when you rent a car!)  You do NOT have to use the card you register with for final payment, and are welcome to pay by cash at pick up on Tuesday! ** Please remember, Lumberton Horse and Tack Auction will be calling you to proccess your desired method of payment, by end of sale** Should you have any online questions please reach out to Victoria Shuffler (828) 368-1263. If it is after sale time please be mindful that she may not be available to answer as the sale has begun. 

Eastern Elite Select Sale

  •   Apr 1 @ 12:00am EDT (Start)
  •   Apr 12 @ 12:00pm EDT (End)
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WELCOME TO  606 HORSE SALE'S Eastern Elite Select Sale 5194 Ewing Rd. Ewing, KY 41039 April 12th Tack 10:30am  Horses 12:30pm GENERAL SALE QUESTIONS: Colton Ramey (606) 748-9009 Jodey Ramey (606) 748-2162 Michele Bowling (606) 782-0488 Chad Bowling (606) 782-6360   Welcome to the online bidding platform!  Prime Choice Auctions is beyond excited to being you LIVE STEAMING and ONLINE BIDDING of the NEW YEAR SALE!! The sale preview will be on 606 Horse Sale and Prime Choice Auctions Facebook pages! Be sure to like and follow both of those to not miss a thing!       This sale is webcast live with internet bidding through Prime Choice Auctions for those who cannot attend in person! The very best online bidding experience is through the Prime Choice Auctions app which is available for both iPhone & Android in the Apple & Google Play Stores. If you prefer to bid from your computer, you may do so through this link: primechoiceauctions.bidwrangler.com Google Chrome is the recommended browser if you wish to bid from a computer.  All internet bidding related questions should be directed to Victoria Shuffler at (828) 368-1263 Calls or texts are welcome. You may also email primechoiceauctions@gmail.com   ONLINE BIDDERS!!!! You may place prebids prior to the start of the sale. Prebidding/Early Absentee Bidding becomes available to you April 1st, two weeks prior to sale day! This is a useful feature if you will be unable to watch live on sale day, have poor cell service/internet connectivity, or just prefer to bid in a relaxed manner without the pressure of a live auction. Pre-bidding works just like eBay! You'll place your maximum bid then sit back and let the computer do the work for you! The computer will only raise your bid incrementally as needed to keep you in the winning position!  PLEASE NOTE that if a horse comes into the ring and an announcement is made or something is visible that was not disclosed in the information that was available to you ahead of time (i.e. - horse is announced to crib, horse is visibly lame, was injured on the trailer, has a large scar that wasn't mentioned, etc) and there are prebids placed on that horse, we WILL NOT honor those prebids for your protection. We want you to bid with confidence and the most accurate information available. No need to send you an unwelcome surprise! You can increase your maximum bid if needed at any time!  Live Bidding on Sale Day When we go live at sale time, you can watch in real time with NO delay and bid right from your smart phone or computer, just as if you were with us in person! You'll have real time video & audio with bid buttons so you can bid right along with the folks who are there in person!  Go to bid.primechoiceauctions.com and scroll to Eastern Elite Select Sale PLEASE NOTE: You will need to use a valid debit or credit card to register for online bidding. Your card WILL NOT be charged upon registration, but it will be authorized to be sure it is valid. Some mobile banking apps will send you a notification that looks like a charge. DON'T PANIC! We ARE NOT charging you to register as an online bidder - just making sure you are a real person with a working card. This is an unfortunate necessity in this day and time. That preauthorization will NEVER COMPLETE and will fall off like it was never there. It IS NOT a charge!  We remove the authorization immediately on our end at the completion of the sale. When it officially falls off on your end is entirely dependent on your bank.  (Much like when you rent a car!)  You do NOT have to use the card you register with for final payment, and are welcome to pay by cash, cashier's check, money order, or approved check at pick up! ** Please remember, 606 Horse Sale will be calling you to proccess your desired method of payment, by end of sale** Should you have any online questions please reach out to Victoria Shuffler (828) 368-1263. If it is after sale time please be mindful that she may not be available to answer as the sale has begun. If you have payment questions or need shipping you can contact Michele with the 606 Horse Sale at (606) 782-0488

Apr 26

Southwest Wisconsin Riding Horse Sale

  •   Apr 1 @ 2:31pm EDT (Start)
  •   Apr 26 @ 10:00am EDT (End)
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WELCOME TO  SOUTHWEST WISCONSIN RIDING SALE Friday April 25th and Saturday April 26th Sale Preview April 25th 5:00 pm Sale April 26th  Tack 9:00AM   Horses 10:00AM Dutch Valley Building 1877 County Road A Platteville, WI 53818 Tack 3:30pm  Horses 7pm SALE PREVIEW 5:30pm (SALE DAY)   Welcome to the online bidding platform!  Prime Choice Auctions is beyond excited to being you LIVE STEAMING and ONLINE BIDDING of the SOUTHWEST WISCONSIN RIDING SALE!! The sale preview will be on Prime Choice Auctions Facebook page! Be sure to like and follow Prime Choice Auctions on Facebook so you don't miss a thing!   This sale is webcast live with internet bidding through Prime Choice Auctions for those who cannot attend in person! The very best online bidding experience is through the Prime Choice Auctions app which is available for both iPhone & Android in the Apple & Google Play Stores. If you prefer to bid from your computer, you may do so through this link: bid.primechoiceauctions.com Google Chrome is the recommended browser if you wish to bid from a computer.  All internet bidding related questions should be directed to Victoria Shuffler at (828) 368-1263 Calls or texts are welcome. You may also email info@primechoiceauctions.com ONLINE BIDDERS!!!! You may place prebids prior to the start of the sale. Prebidding/Early Absentee Bidding is available to you NOW! This is a useful feature if you will be unable to watch live on sale day, have poor cell service/internet connectivity, or just prefer to bid in a relaxed manner without the pressure of a live auction. Pre-bidding works just like eBay! You'll place your maximum bid then sit back and let the computer do the work for you! The computer will only raise your bid incrementally as needed to keep you in the winning position!  PLEASE NOTE that if a horse comes into the ring and an announcement is made or something is visible that was not disclosed in the information that was available to you ahead of time (i.e. - horse is announced to crib, horse is visibly lame, was injured on the trailer, has a large scar that wasn't mentioned, etc) and there are prebids placed on that horse, we WILL NOT honor those prebids for your protection. We want you to bid with confidence and the most accurate information available. No need to send you an unwelcome surprise! You can increase your maximum bid if needed at any time!  Live Bidding on Sale Day When we go live at sale time, you can watch in real time with NO delay and bid right from your smart phone or computer, just as if you were with us in person! You'll have real time video & audio with bid buttons so you can bid right along with the folks who are there in person!  Go to bid.primechoiceauctions.com and click on Southwest Wisconsin Riding Horse Sale PLEASE NOTE: You will need to use a valid debit or credit card to register for online bidding. Your card WILL NOT be charged upon registration, but it will be authorized to be sure it is valid. Some mobile banking apps will send you a notification that looks like a charge. DON'T PANIC! We ARE NOT charging you to register as an online bidder - just making sure you are a real person with a working card. This is an unfortunate necessity in this day and time. That preauthorization will NEVER COMPLETE and will fall off like it was never there. It IS NOT a charge!  We remove the authorization immediately on our end at the completion of the sale. When it officially falls off on your end is entirely dependent on your bank.  (Much like when you rent a car!)  You do NOT have to use the card you register with for final payment, and are welcome to pay by cash at pick up on Tuesday! ** Please remember, Southwest Wisconsin Riding Sale will be calling you to proccess your desired method of payment, by end of sale** Should you have any online questions please reach out to Victoria Shuffler (828) 368-1263. If it is after sale time please be mindful that she may not be available to answer as the sale has begun.